When I pay over $100 a year to access content, I expect it to be ad free. Even more, I expect my unmet expectations to at least default to ads that are not bothersome like those ads at the very beginning of an issue or those unwanted clicks. I am ok with ads for the paper edition because paper costs money. More paper, more money. I am not ok with paying as much as I would for paper (justified because good journalists cost money) but there is no valid reason to bother me with ads when I already pay the journalists with my subscription. Digital distribution costs around 0 per person when paper costs probably over half the price of the issue. Ads on digital is pure greed.